Sun International renews long-running Kambi sportsbook partnership

One of Kambi’s longest-running sportsbook supply partnerships has been extended, as the firm puts pen to paper with African firm Sun International.

As a result, the Stockholm-listed B2B solutions provider will continue to support Sun International’s multi-channel operations with its sports betting technology and services.

Trading on the Johannesburg Stock Exchange, Sun International is a prominent operator in South Africa, managing casinos and hotels as well as the SunBet online sports betting brand.

Simon Gregory, SunBet CEO, remarked: “Sun International is delighted to continue its successful sports betting partnership with Kambi and to continue leveraging the company’s award-winning technology and services.

“We have ambitious plans for the SunBet brand over the coming years and I am thrilled we will continue to do this with the support of a world-leading B2B sportsbook like Kambi.”

Kambi first signed a multi-year, mulit-channel agreement with Sun International back in November 2017, making it one of the Sweden-funded, Malta-headquartered company’s longest-running clients.

The deal follows a strong start to the new year for Kambi, having renewed its US partnerships with Rush Street Interactive (RSI) and Miami Valley Gaming.

Kristian Nylén, Kambi CEO and Co-Founder, said: “We are pleased to have extended our sportsbook partnership with Sun International, one of the continent’s premier gaming and hospitality groups.

“Since we first partnered in 2017, Sun International has become a valuable partner to Kambi and we look forward to seeing the company’s SunBet online betting brand continue to go from strength-to-strength.”