BetVictor rebrands as BVGroup under new corporate identity

BetVictor has revealed a new group corporate identity, including a new company name, logo and website.

The Gibraltar-based online gambling company will now officially be known as BVGroup, which it said now reflects its position as a multi-brand gambling operator and B2B technology solutions provider – whilst acknowledging its heritage.

Starting as a trackside bookmaker more than 75 years ago, BVGroup will continue to provide its full-service, end-to-end technology solutions to gambling companies and forge long-lasting relationships.

Andreas Meinrad, CEO of BVGroup, stated: “During our 75+ years in business, we have established ourselves as one of the most reputable gambling companies in the world. Our new identity, BVGroup, helps us define ourselves more effectively, highlighting how far the company has come from its bookmaker beginnings.”

On LinkedIn, the UK-founded group lauded the new corporate identity ‘an exciting development in the progress of the company’.

In addition to its flagship B2C BetVictor brand, the firm uses its range of in-house developed technology to service and manage several partner brands, such as Parimatch, Heart Bingo, BildBet and talkSPORT BET.

“While we remain intensely proud of our heritage, our focus is always on the future and how we can continue to innovate and grow to best serve our customers and partners,” Meinrad continued. “BVGroup is an exciting development in the progress of the company.”

In further company news, BVGroup recently became the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season.

As the operator expanded its presence in Ontario and across Canada, the deal now include what the pair described as a ‘groundbreaking’ sports betting experience for CEBL fans across its broadcasts and media platforms.