Betnation launches sportsbook in Netherlands via Metric Gaming

Betnation has introduced its new sportsbook in partnership with British sportsbook provider Metric Gaming and platform provider Bragg. 

The move – effective immediately – marks Betnation’s entry in sports betting, with the sportsbook being described as having a ‘fresh and transparent design which promotes player safety and responsible gambling’.

Keith Hayes, Metric Gaming CEO, commented: “We’re grateful for the trust placed in us by Robert and his team to help fulfil their vision for Betnation. 

“The importance of a sportsbook to differentiate an igaming proposition cannot be overstated, and Betnation now has the tools and partners to stand out in a competitive market and control the long-term development of its sportsbook.”

The deal sees Betnation become the first provider in the Netherlands to utilise Metric Gaming’s new technology.

“This is not just a new service, but the realisation of a vision that has been nearly two years in the making,” added Robert Schouten, CEO of Betnation. 

“Together with our partners, we offer a top experience that aligns with our pursuit of enjoyment and safety.”

It was in September 2023 that Metric made its ambitions for its sportsbook platform clear, which was hitting the market after two years of development.

Summarising the supplier’s approach to its new product on an SBC Webinar, Metric Commercial Director Thomas Warburton said: “Our whole ethos as a company is to use technology as a differentiator within the industry.”