The PDC has announced that online sportsbook BetMGM is this year’s title sponsor for the Darts Premier League, taking over from Cazoo.
The three-month event, now branded the BetMGM Premier League, will be held from February to May as eight players compete for £1m in prize money across 17 nights in various European cities.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
Now broadening its sponsorship to darts, the MGM Resorts-owned platform already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The PDC is set to announce the Premier League line-up this afternoon, shortly following last night’s win from new World Number 1 Luke Humphries’ at the Ally Pally – who is now guaranteed a spot on the stage along with three-time World Champion Michel Van Gerwen.
Beginning in Cardiff on 1 February, the tournament will visit Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the play-offs in London.
