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888bets and NE Group to diversify sports betting in Angola  

888bets and NE Group to diversify sports betting in Angola  

888 Holdings has taken a step towards the African nation of Angola thanks to a new partnership with B2B igaming software supplier NE Group.

The partnership will introduce the 888bets offering to sports bettors in Angola, promising a constant flow of smooth gameplay regardless of the data speed environments. 

A statement by 888bets read: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”

NE Group will leverage its expertise as a specialised front-end solutions provider and vast regional knowledge to help 888 adapt to the new audience. 

This will in turn expose the Angolan market to 888’s Aviator crash-game for the first time, accompanied by a website that boasts built-in features for Responsible Gaming to offer additional help to those who need it. 

Imran Bukhari, NE Group CEO, said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”

In its latest financial report, 888 Holdings – a co-owner of the joint venture 888AFRICA which promotes the brand across regulated markets in Africa – slightly topped revenue expectations for Q1 2024, registering £431m in revenue. International online revenues were up by 6%.  


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